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Category: Marketing

Now Is the Time to Stand Out from The Crowd

During lean times, some businesses cut their advertising budgets to save money. Although this can give them short term relief, it will likely pave the way to long term loss of revenue. What if a shop owner, fearing a recession and loss of trade, turned off the lights in their window display to save money…
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Top 10 Tips to Creating your Business Strapline

A strapline, tagline, slogan or catchphrase is a short statement that communicates a business’s identity and/or offer. Good straplines can help a business stand apart from competitors, and they can express a promise regarding your product or service. It can influence how people view you, building affinity and sales. L’Oreal has “Because you’re worth it.” John…
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