Canary Wharf, London
0207 537 6480

Lead Generation made simple- filling the sales funnel

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Lead Generation made simple- filling the sales funnel

29th June 2017 @ 9:00 am - 1:00 pm

New sales leads are the lifeblood of any businesses. Sales generation is NOT just cold calling until you get a “YES”.It is about finding the right target groups/individuals to sell to. Once interest has been established it is essential to qualify and nurture this into a tangible order. A lot of time is wasted on leads that promise a lot but never materialise into anything. In this workshop we will look at how to successfully prospect for new sales leads, and what is necessary to convert these into a purchase.

Workshop content

– What is lead generation & why is it necessary?
– Conventional and unconventional methods of generating leads (On-line, Off-line marketing, networking and referrals)
– Qualifying and actioning leads- developing a sales opportunity funnel
– Converting leads into sales
– Importance of having a database/customer relations management system to track lead progression

Who should attend

– Passionate business owners that struggle to get the orders that they deserve
– Multilevel marketing representatives who wish to learn how to convert enquiries to proper opportunities
– Business Owners/Sales specialists who are struggling to reach predicted/performance targets
– Those individuals who wonder why the competitors always seem to get the business
– Creatives where clients struggle to see the value of what is offered
– Care sector companies where it may be difficult to break into a competitor account


As a result of attending this workshop delegates will have a clear understanding of the sales qualifying process. This includes prioritising (based on the clients purchasing cycle) and maintaining relationships to convert leads into orders.


29th June 2017
9:00 am - 1:00 pm
Event Category:


East London Business Place (Building Legacies)


Barking Enterprise Centre 50 Cambridge Road Barking IG11 8FG
Barking Enterprise Centre
50 Cambridge Road , Barking IG11 8FG United Kingdom
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