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Top Tips Guide to Recruiting a Freelancer

Top Tips Guide to Recruiting a Freelancer

Hiring freelancers can be a flexible, cost-effective way to bring new skills and fresh perspectives into your business, whilst freeing you to focus on other areas of development. It can help you to be more competitive and to complete projects faster, without permanently adding to your overheads.

Freelancers are self-employed workers who usually work from home, and tend to have a number of different clients.  Because they are self-employed, you don’t need to worry about many of the issues that arise when you first start taking on employees. Freelancers take care of their own tax and NI contributions, and you’re not required to take out employers’ liability insurance if you hire them.

Ready to start? 

Firstly, summarise the work you wish to outsource.  Write down the context, goals and deliverables for a successful project.  Include the timescales you are working on, and your budget.  Identify the specific skills needed to deliver your project.  When this is complete, you are ready to look for a fantastic freelancer!

Do your research

Look at freelancer websites – Fiverr is generally the cheapest, while People per hour, Freelancer and Upwork are popular.  Review job posts.  What works in the job post, and what misses the mark?

Now search for freelancers with the skillset you require.  Look carefully through their portfolio – is the work they produce of quality and in keeping with your brand / image?  From your search results, identify potentials based on price and suitability.  Then, from this list, choose top rated sellers.  Compare customer reviews and make a final choice of three freelancers. 

Much like hiring a permanent employee, you may want to interview your prospective freelancer before deciding whether or not to hire them.  The interview process may be slightly different to what you’d use for a permanent employee though – you’re more likely to be finding out whether you could work well together, and checking if the type of work that freelancer does is appropriate for your project. 


It’s a good idea to try out the freelancers by giving them a small task to complete so you can assess the quality of what they produce and how smooth the process is.  Prepare a “test” brief; give step-by-step instructions and do not assume anything!  Send the same brief to the three freelancers, and then compare the experience with each.  You should now have at least one freelancer with whom you can work.  It’s good to have back-ups in case anything goes wrong with your preferred freelancer.

Ultimately, the right person will depend on you, your project, and your budget, and it may take a bit of searching before you find someone who’s a good fit.

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